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Visitor Engagement with the NC Zoo Education Materials: Perception of African Lions, African Vultures, and the Environment
2022-2023
Role: Lead Research Scientist, Project Coordinator
Collaboration with The North Carolina Zoo to asses their visitors' perceptions of African Lions, African Vultures, and the environment.
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We surveyed children and adults to assess the effectiveness of the African Vulture Investigation Cart and the African Lion Exhibit in achieving their goals of: Educating the public, promoting concern for the conservation of African Vultures, African Lions, and the environment, and generating awareness of and support for the NC Zoo’s conservation efforts. Visitors were asked three groups of questions: conservation, African Vultures, and African Lions.
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Infographic designed in Canva to display insights.
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